SAM Coverage
Author: Jordyn Bremmer
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Positive Friction
So-called frictionless service may not be all it’s cracked up to be. Over the past decade, business consultants have touted the necessity of “frictionless” customer…
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It’s Who You Know
Knowing the key people—internally and externally—is essential in managing emergency communications. Roughly 15 years ago, I was contacted by a Vermont ski area for assistance.…
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Skiing Doesn’t Come in a Box
An argument for what truly makes the skiing experience special. For most of its history, the ski industry was never all that industrialized—or even…
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Betting on Snow?
More snowmaking after a snow drought? By mid-February, winter in the West felt upside down. Rain had fallen at destination resorts in Colorado and…
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Over-Snow Vehicles
How the SAM “Groomer Report” began. Former SAM technical editor Nils Ericksen wrote an article called “Over-Snow Vehicles — a Survey” in the Spring 1979…
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Ikon Pass Adds Partners, Benefits, and Other Changes for 2026-27
SAM Magazine—DENVER, March 5, 2026—Alterra Mountain Company’s 2026-27 Ikon Pass suite of products goes on sale March 12 with new partners, access, benefits, and…
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Mountain Collective Pass Adds Referral Bonus for 2026-27
SAM Magazine—Aspen, Colo., March 5, 2026—The 2026-27 Mountain Collective pass is on sale and has retained all the resort destinations around the world that…
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Special Report: Schmitz Brothers Resorts, Big Business in the Heartland
If it’s done strategically, Wisconsin resort leader Rick Schmitz sees ‘no better investment’ than owning the snow for greater Milwaukee day trippers. Here’s why.…
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Vail Resorts Adds Young Adult and Teen Epic Pass Options for 2026-27
SAM Magazine—Broomfield, Colo., March 4, 2026—Vail Resorts (VR) launched sales of the 2026-27 Epic Pass with new options for customers ages 13-30 added to…
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Pats Peak Snowmaking Expansion Includes Multifold Increases to Pumping Capacity, Water Storage
SAM Magazine—Henniker, N.H., March 3, 2026—Pats Peak will undergo a significant expansion of its snowmaking system this summer that will allow the ski area…