SAM Coverage
Author: Jordyn Bremmer
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The Need for Speed
Race programs can add to revenue, boost a resort’s image, and help develop lifelong skiers. Great ski racing careers typically begin at the pipsqueak…
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Mountain Spy :: January 2025
“I’m going to teach my partner how to ski. Do you have any tips?” Hint: They did not. It’s no secret that the cost…
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The Service Recovery Paradox
Strategies to recover negative customer experiences, turning potential naysayers into loyal customers. When was the last time you had a truly remarkable experience as…
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F&B Insights
Staffing, the guest experience, and sustainability drive a menu of ski area food and beverage tweaks and improvements. Staffing issues—exacerbated during the Covid-19 pandemic—continue…
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News & Views :: January 2025
The rich are getting richer, boomers are still skiing, the newcomer pipeline issue, Terrain Park Contest winners, and more. Mind the Wealth Gap By…
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Snow People — December 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Mont Edouard and Whaleback Offer Unlimited Reciprocal Visits to Pass Holders
SAM Magazine—L’Anse-Saint-Jean, Quebec, and Enfield, N.H., Dec. 31, 2024—Two community-owned ski areas have forged a unique partnership. Starting this winter, season pass holders from…
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Park City Patrol Strikes, Mediated Negotiations Resume
SAM Magazine—Park City, Utah, Dec. 31, 2024—Park City ski patrollers went on strike Friday, Dec. 27, after a breakdown in mediated contract negotiations with…
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Megan Greenlee Promoted to GM of Mt. Brighton
SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general…
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Take the Rake Gathers Female Terrain Park Builders, Awards Education Grant
SAM Magazine—Dresser, Wis., Dec. 20, 2024—Photo credit: Krista HoldenSeventeen female terrain park builders gathered Dec. 8-14 at Trollhaugen Ski Area for the 4th annual…