SAM Coverage
Author: Jordyn Bremmer
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Rates, Occupancy Remain Steady at Western Resorts
SAM Magazine—Winter Park, Colo., Jan. 16, 2025—December daily rates nudged up a bit, occupancy edged down a bit, and lodging results among the participating properties…
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2025 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 15, 2025—Online voting for the videos produced by five chosen resorts competing in the 2025 “I AM a Snowmaker” contest,…
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Park City Patrol Ratifies Contract After a 10-Month Negotiation
SAM Magazine—Park City, Utah, Jan. 9, 2025—Members of the Park City Professional Ski Patrol Association (PCPSPA) have voted to ratify the contract negotiated by…
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PSIA-AASI Hires Jeff Lifgren as New CEO
SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its…
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Park City Patrol and Vail Resorts Reach Tentative Contract Agreement, Ending Patrol Strike
SAM Magazine—Park City, Utah, Jan. 8, 2025—Vail Resorts and the Park City Professional Ski Patrol Association (PCPSPA) have reached a tentative contract agreement following…
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Ski Industry Leader Roger McCarthy Dies
SAM Magazine—Whistler, British Columbia, Jan. 7, 2025—Industry luminary and Canadian Ski Hall of Fame inductee Roger McCarthy died unexpectedly over the weekend. He was…
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2024 SAMMY Award Winner
Four outstanding individuals have been recognized with a 2024 SAMMY Leadership Award for their forward-thinking, boots-on-the-ground dedication, and caring and inspirational leadership. The four…
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2025 SAMMY Award Winners
Four remarkable leaders have been recognized with a 2025 SAMMY Leadership Award for their vision, hands-on dedication, and people-first leadership. This year’s honorees are:…
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2026 SAMMY Award Winners
Four standout leaders have earned a 2026 SAMMY Leadership Award, recognized for the way they lead—thoughtfully, actively, and with a clear focus on people.…
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Summer Ops Around the Globe
Ski area operators from Europe, Australia, and Japan share insights about the activities and trends shaping their non-winter business. There is opportunity in summer…