SAM Coverage
Author: Jordyn Bremmer
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10 Under 30
Meet the class of 2025: These next-gen leaders bring fresh thinking, heart, and hustle to every corner of the mountain resort world. The recipe…
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Oregon Liability Waiver Reform Dies in Legislature
SAM Magazine—Salem, Ore., July 2, 2025 — Bipartisan efforts to restore the enforceability of recreational liability waivers in Oregon failed to advance before the…
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Idaho Supreme Court Reverses Course in Sun Valley Liability Case
SAM Magazine—Boise, Idaho, June 30, 2026—The Idaho Supreme Court has reversed its precedent-breaking December 2023 ruling in Milus v. Sun Valley Co., reinstating a…
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Idea Files :: July 2025
A portable mock control panel for training lift operators. CONTROL PANEL TRAINER Monarch Mountain (Colo.) lift operations supervisor Robert Clarkson wanted to make it…
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Mountain Blueprints
For 50 years, Paul Mathews and Ecosign have helped mountain resorts across continents and generations evolve and endure. Paul Mathews launched Ecosign in 1975 with…
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Construction Site :: July 2025
These ski areas got an early start to their major construction projects. Snowshoe, WV Alterra-owned Snowshoe is replacing its Shavers Center lodge this summer.…
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Greasing the Gears
When the necessary elements align, downhill bike parks can take off. In the past decade, mountain biking’s growing popularity has pushed many ski areas to add it…
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Tech Uplift
These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction. “Update! We upgraded our POS, so it plays…
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Getting Trails Ready for Winter
It pays to do work during the summer so trails can open with less snow come winter. In the last decade or so, no…
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Dressing for Success
Rental outerwear can improve the guest experience and the bottom line. The relatively small rental apparel market seems poised for growth. Resorts in the…