SAM Coverage
Author: Donna
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Feel the Burn (Out)
Stimulate your staff to help manage the inevitable burnout that happens during a long season. To the outside world, it may seem preposterous: the…
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The Teen Scene
High school-age employees are the backbone of many ski areas. When it comes to staffing at ski areas, a surprising number of resorts, including…
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Dealing with Collegians
To attract the college crowd, the price must be right. Give us a D! Give us an E! Give us an A! Give us…
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Industry Reports
New Ownership at Magic Mountain… Mount Snow EB-5 funds Released at Last… People… Supplier News… Awards… Obituaries NEW OWNERSHIP AT MAGIC MOUNTAIN Vermont’s Magic…
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Speak Out :: The Value of Snowmaking
Snow brings people. And people bring their wallets. The contents of those wallets drive the economies of most ski area communities, small or large.…
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Pub Memo :: SAM by the Numbers
Publisher Olivia Rowan touches on the Terrain Park Contest, Cutter’s Camp and the SAMMY Leadership Awards. SAM by the Numbers The number of years…
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Liftopia’s new Best in Snow Awards are taking resort rankings in a very cool direction.
Resort rankings have long been a tricky corner of the resort marketing world. No rankings list can be released without the industry pointing at…
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Top Stories :: 2016
This year we published more than 75 articles in print and online. And while we’re not obsessed with clicks or eyeballs, it was…
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Mom Dies, Two Children Injured in Fall from Chairlift
SAM Magazine—Granby, Colo., Dec. 31, 2016—A Texas mother, 40-year-old Kelly Huber, died and two young daughters were hurt after they fell about 25 feet from…
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Momentum Continues for Western Winter Bookings
SAM Magazine—Denver, Nov. 18, 2016— As of Oct. 31, advance reservations are up 6.6 percent and revenues are up 13.3 percent for the six…