SAM Coverage
Author: Donna
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Mountain Spy :: July 2017
SAM goes undercover to ask, “Is there a family bathroom at the resort?” The Question: Is there a family bathroom at the resort? I’d…
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Vail Resorts Names Pete Sonntag COO of Whistler Blackcomb
SAM Magazine—Whistler, B.C., June 16, 2017—Vail Resorts has appointed Pete Sonntag, the current senior vice president of the company’s Lake Tahoe region, to become…
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MTBParks Multi-Park Pass Adds More Members
SAM Magazine—Jackson Hole, Wyo., June 16, 2017—The MTBparks Pass, which offers lift and trail privileges at more than 30 bike parks across North America,…
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Mountain Creek Files for Bankruptcy
SAM Magazine—Vernon, N.J., May 17, 2017—The owner of Mountain Creek, Mountain Creek Management LLC, is seeking Chapter 11 protection. The company hopes to restructure…
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Chris MacInnes Named President of Crystal (Mich.)
SAM Magazine—Thompsonville, Mich., May 4, 2017—Chris MacInnes has become president of Crystal Enterprises Inc., which operates Crystal Mountain, Mich. John Melcher succeeds MacInnes as…
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Vail Resorts Names Bobby Murphy VP And GM Of Stowe
SAM Magazine—Stowe, Vt., May 2, 2017—Vail Resorts, Inc. is appointing Bobby Murphy as vice president and general manager of Stowe Mountain Resort, effective at…
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CWSAA Recognizes Murray, McLaughlin, and Stimming
SAM Magazine—Lake Louise, Alberta, May 2, 2017—Three individuals were recognized for their contributions to the ski industry at last week’s Canada West Ski Areas…
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NSAA Awards Sustainable Slopes Grants
SAM Magazine—Lakewood, Colo., May 2, 2017—The National Ski Areas Association (NSAA) has chosen four member ski areas to receive its annual Sustainable Slopes Grants:…
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Season Pass Comparison Chart
With Alterra Mountain Co.’s Ikon Pass replacing the MAX Pass, the season pass game has changed again. Several resorts have…
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…