SAM Coverage
Author: Donna
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Events: What’s the Value?
Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan Race, a…
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A Wise Target Market
Get ’em while they last: senior skiers remain an attractive and lucrative demographic. If you were a CEO or a VP of marketing and someone…
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Rethinking Achievement
Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more? I was never a Whitney Houston…
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Mountain Spy :: January 2018
Do you have a non-binary bathroom? THE QUESTION: PLANNING TO COME THERE FOR A DAY WITH MY FAMILY. WHERE DO WE GO FOR A…
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DIY Lift Inspection
Conduct your own predictive maintenance inspections that don’t cost a fortune or require an outside contractor. If this were an ideal world, every ski…
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How Effective is Your Staff?
Engage frontline employees in the guest experience to drive more visits and greater revenue. To guests, frontline staff are the face of the resort.…
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SAM’s Top Stories of 2017
Ski Area Management magazine’s 55th year in print is officially in the books, but it’s too early to send all its content to the archives.…
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Advances in Snowmaking
The l988-l989 ski season will certainly merit being call “The Season of the Snowmaker.”
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2017 Terrain Park Contest
Our 13th annual look at trends in design and events. AFTER 13 YEARS OF HOSTING THIS CONTEST, WE CONTINUE TO BE AMAZED…
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Evolving Orientation
Yes, you can make the onboarding process both more entertaining and more effective, as several resorts have discovered. Employee orientation programs at some…