SAM Coverage
Donna
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Liability Insurance: An Open Letter
Last summer Stuart Campbell, the president of the Midwest Ski Areas Association, asked me to conduct a seminar on liability insurance at the MSAA…
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Buying Uniforms
When it comes to ordering new lifts or grooming machines, or when starting a new mountain restaurant, ski area executives understand the necessity for…
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Groomers 2019
PistenBully and PRINOTH are offering refined machines, enhanced software, and the training to maximize the efficiency of both. The groomer business is facing a…
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Automated Returns
How a Midwest resort company on a tight budget transitioned from antiquated manual snowmaking to a modern, efficient system. When it comes to snowmaking,…
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Tools of the Trade
A look at clever and useful new gear inroduced at the Outdoor Retailer + Snow Show, for resort employees and guests alike. SAM hit…
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SAM Summit Series 2019—Part 2: Thinking About Growth
A select group of resort leaders answer difficult questions about how to attract, accommodate, and retain next-generation customers. In year two of the SAM…

