SAM Coverage
Donna
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All Downhill From Here
Mountain biking’s second wave continues to build as resorts develop and refine trail systems and skills parks. Mountain biking and skiing are hardly strange…
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Incident Investigation Goes High Tech
A variety of useful gear, apps, and software can add to the risk management toolbox. Over the years, I have performed literally hundreds of…
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10 Under 30 :: 2019
We highlight a diverse group of smart young resort employees who are making a difference as they prepare for bigger roles in the future.…
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Record Crowds: High Points and Headaches
The first sign that something different was happening came in mid-November. It was the weekend of the Colorado Ski & Snowboard Expo in Denver.…
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Best and Worst in Marketing 2018-19
We offer opinionated, fun, occasionally contentious reviews of the season’s marketing initiatives, to inform and inspire future efforts. What does the word “marketing” make…
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Not What, But Why?
Emotive marketing—tapping into why people do the things they do—can be just the thing for a resort’s marketing plan. Research on advertising suggests that…
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Controlling Costs
A big-picture look at the NSAA Economic Analysis of United States Ski Areas. As revenues rise, can resorts do more to get expenses under…
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Humble Beginnings
Resort industry leaders and personalities share personal stories of their first time on skis in this third installment of #MyFirstMountain. We always remember our…
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Summer Rising: Part 3
Summer business has been booming, but it’s now bumping up against some of the same constraints as winter business. Mountain towns and ski resorts…
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Set Up for Success in Gatlinburg
This resort town on the edge of the Great Smokey Mountains can teach winter resorts a great deal about summer business. Nestled at the…