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BEST/WORST MARKETING, 2012-13
SAM’s anticipated annual review of resort marketing efforts.
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SUMMER MAINTENANCE CHECKLIST
A little summer maintenance on winter equipment will go a long way in the fall.
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THOUGHT FOR FOOD
Food and beverage still remains at the bottom of the customer satisfaction scale at mountain resorts. But some creative thinkers are reversing that
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POWDER TO THE PEOPLE
As more guests venture off-piste, perhaps resorts can “design” the experience.
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MADE IN THE SHADE
Summer guests have their own very unique needs. A place out of the sun is one of them. See how resorts provide shelter and keep guests longer.
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LOOK, MA, NO WEDGE!
See why Welch Village threw out its old instruction methods.
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IDEA FILES
An ATV light, a phone cover, and wire rope markers are the latest and greatest ideas from resorts.
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ON THE ROAD
TAHOE SNOWCIAL Heavenly Mountain Feb/Mar 2013… CUTTERS CAMP EAST Mount Snow April 2013…
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SPEAK OUT :: WHERE IS THE MAGIC?
Terrain-based learning.
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INDUSTRY REPORTS
GREEK PEAK AND SNO MOUNTAIN AUCTIONED… WHALEBACK CLOSES DOORS… LSSM REPORTS BIG 2013 NUMBERS… SAMMY AWARD WINNERS ANNOUNCED… N.Y.S ORDA TO BE AUDITED… OBITUARY… PEOPLE
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NICK OF TIME
Winter arrived late in much of the country, but stayed lateand proved snow is always better late than never.
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A NEW APPROACH TO SUMMER
With Vail’s Epic Discovery plan on the table, the Forest Service ponders the rules for the Recreational Opportunity Enhancement Act.
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ECO TIP :: ELECTRIC VEHICLE CHARGING STATIONS
Electric vehicle charging stations.
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LEARNING THE ROPES
Organization certifies inspectors for the new ASTM standard.
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MOUNTAIN SPY
Mountain spy, Liz Eren, asks a question on finding the best snow. Wed like to give credit for this question to Arapahoe Basins Alan Henceroth, who told us that they get this call a lot. As a reward, we did not call A Basin, but everyone else was fair game. Send Liz Eren your questions and, if we use one, win the immunity challenge for one issue (liz@saminfo.com)!
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BLUE PAGES
PASS PERKS PROLIFERATE… PUTTING THE BITTER IN BITTERROOT… BOOTLEG SKI LESSONS ON THE RISE?… BURTON OPEN MOVE TO VAIL IS A HIT… POST MORTEM: MUCH ADO ABOUT INJURIES… COURT CASES CHALLENGE INHERENT RISK
