The Voice of the Mountain Resort Industry  |  Est. 1964

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  • Feeding The Hungry Skier

  • The Care And Feeding Of The Non-Skier

  • On Feeding A Skier

  • As Expected, Vermont Ski Areas Report Strong 2025-26 Winter Season

    SAM Magazine—Jay, Vt., June 5, 2026—JJ Toland from Sugarbush with former Jay Peak teammate and 2017 SAM “10 Under 30” Andrew Lanoue and SAM’s Dave Meeker.The 242 attendees at the Vermont Ski Areas Association’s (Ski Vermont) 57th Annual Meeting at Jay Peak, June 3-4, were the first to hear that the 2025-26 winter’s early start,…

  • Exclusive: Snow Partners to Launch New Multi-Mountain Product, Expand Snow Triple Play

    SAM Magazine—Montville, N.J., May 1, 2026—Snow Partners is launching a new multi-mountain frequency product, Snow Pass. The pass will provide two days of access to each partner ski area and operate as a cooperative. The company is also expanding its three-day multi-mountain product Snow Triple Play to the Midwest after a successful inaugural season in…

  • Best and Worst in Marketing 2025-26

    Execution makes all the difference in the success of this year’s ski area marketing efforts. Yell when others are whispering, whisper when others are yelling. Make a different noise than everyone else and more people will hear it. It’s clear some ski area marketers took a version of these words of wisdom to heart this…

  • Peer Reviews 2025-26

    Industry marketers extend kudos to their peers’ 2025-26 marketing and comms efforts. Since 2021, we’ve asked resort marketers across snow country to give kudos to the work of their counterparts at other operations. Peers aren’t typically a marketing team’s target audience, but hopefully that makes this unexpected back pat all the more meaningful.   These “Peer…

  • Leveling Up the Documentation Game

    How Mount St. Louis Moonstone turned record-keeping into a game people want to play.  There are two universal truths in ski area management: First, everything that happens on a mountain (550 vertical feet in our case) happens fast. Second, writing things down usually happens… later. Sometimes a whole lot later. For more than 60 years,…

  • From Pain Points to Payoff

    Six ski area case studies show how targeted tech investments moved the needle on operations, risk, and efficiency. At most ski areas, new tech investments start with a frustration: a cumbersome camera system, paper maintenance logs that leave gaps, unaccounted food waste, or incident reports that fall through the cracks. Ski areas often aren’t out…

  • 2026 Groomer Report

    Snowcat manufacturers continue to refine their machines and after-sale support. Within the steel and aluminum construction of grooming machines lives digital intelligence that continues to be updated. Modern grooming machine performance is now more controlled via drive-by-wire technology, which allows for greater efficiency and power to be attained automatically with the software responding to working conditions…