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NSAA Cancels Winter Shows
SAM Magazine—Lakewood, Colo., Jan. 3, 2022—The National Ski Areas Association (NSAA) has cancelled its in-person Western and Eastern Winter Conferences and Tradeshows, scheduled for mid-January at Snowmass, Colo., and early-February at Killington, Vt., respectively. The cancellations come as Covid cases surge across the country. Member feedback about critical staffing shortages, exacerbated by infection and quarantine, and a…
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Cautious Optimism and More Openings Post-Thanksgiving
SAM Magazine—Cambridge, Vt., Dec. 3, 2021—Most open ski areas are reporting strong attendance and positive visitor feedback over the Thanksgiving holiday, with loosened outdoor Covid protocols restoring a cautious sense of normalcy to the mountains. Heading into this weekend, cold temps and new snow are allowing more resorts to start turning lifts and laying down…
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Tame the Tech Frontier
Choosing the right software and other technology for your operation requires thorough assessment and a thoughtful approach. Head to the SAM Technology Mountain Department for more articles with tech tips, trends, and resources. Technology has become increasingly important in our industry. “Integrating technology is absolutely a business strategy talking point for the whole of resort…
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Tech Planning :: Assessments
Questions to help you conduct internal and supplier assessments. SAM gathered feedback from resort operators and suppliers to compile two easy-to-reference lists of questions aimed at 1) pinpointing your internal needs and goals, and 2) assessing the capabilities of potential suppliers. We hope you’ll find them to be a useful resource. INTERNAL ASSESSMENT…
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Brundage to Add Overnight Accommodations, New Base Lodge, and More
SAM Magazine—McCall, Idaho, Nov. 11, 2021—Brundage Mountain’s new ownership group, which acquired the ski area in November 2020, has a 10-year plan to transform the mountain into a multi-season destination resort. Upgrades include new ski-in/ski-out accommodations, a revitalized base village, expanded lifts and terrain, and an array of new recreation and mountain amenities. “For years,…
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It’s Alive: Small Ski Areas, Reanimated
These three ski areas have been brought back from the brink in a big way. Small ski areas that have come back from near extinction in the past few years—and thrived!—seem to use the same potion: one part understanding your people, one part purpose, and a giant dollop of that thing you simply cannot…
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Construction Site :: November 2021
Transformative lifts, major snowmaking improvements, and other infrastructure projects highight the 2021 construction season. SUNDANCE, UT Sundance Mountain Resort is making substantial infrastructure upgrades, adding a pair of new Doppelmayr quads to replace an aging fixed grip, three new conveyor lifts, a new snow gun fleet, a new snowmaking reservoir, and more. Ray’s Lift,…
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Load ‘Em Up
Smooth and efficient lift loading and unloading makes for a safer more enjoyable guest experience. Guests come to our resorts expecting an enjoyable day on the mountain. To access our slopes, though, guests need to ride our lifts; that involves navigating mazes, preload areas, and load and unload ramps, among other potential pinch points.…
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New Products :: November 2021
SAM collected a handful of new products designed to enhance the guest experience. LEITNER DIAMOND EVO Leitner’s Diamond EVO gondola cabin model has received an update. Buyers can now adapt height, width, and length, and choose between floor materials, including glass. Seating options—benches or individual seating—come in a range of finishes, from plastic to…
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Flaik
flaik is Ski School Many things have changed in the 10+ years we’ve been in business. What drives us remains the same. It’s about making ski school management simpler, smarter and better so you can focus on what really matters – delivering great lessons that keep folks coming back for life. What…

