The Voice of the Mountain Resort Industry  |  Est. 1964

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  • Outlook on Resort Marketing Report

    SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American ski area marketers offered a bevy of interesting insights about their budgetary and staffing circumstances, preferences and strategies, concerns, successes, missteps, and much more in their responses to the inaugural “Outlook…

  • Passes for Sale

    An uneven season informed early 2024-25 pass sales strategies across North America.  It’s no secret that the 2023-24 ski season was, to put it mildly, uneven.As it wound down in late March—or, in some cases, was done (if, indeed, it started at all)—resorts turned their attention to next year. And that meant early 2024-25 season…

  • Snowmaking’s Secret Sauce

    Prioritize your people to perfec the snowmaking process and product. Imagine this: You’re a snowmaker on a snowmaking gun run. It’s 2 a.m., and the wind is howling with snow swirling about. Visibility is 10 feet, and every step fights you. Sled guns are poking through the snow like miniature volcanoes. One hundred feet of…

  • How Does That Make You Feel?

    Emotional engagement, a new guest experience research frontier. Emotion is the new frontier in guest experience research and management. Resorts, and businesses of all types, succeed best when they establish an emotional connection with their customers. While it is not easy to quantify emotions, it is possible to identify measurable attributes that contribute to a…

  • New Products :: March 2024

    New tech and equipment to consider. SNOW LOGIC RAPID FIRE AUTOMATION TECHNOLOGY Snow Logic has developed a patented wireless, battery-operated, solar-charged, cloud-based snowmaking automation solution: the Rapid Fire Automation system. The system’s portable design allows for easy relocation to multiple trails and hydrant locations during snowmaking operations. The cloud-based interface is intuitive and can be accessed…

  • Mountain Spy :: March 2024

    A topic for our times—”Do you allow backpack speakers?”— from two perspectives: a lover and a hater. There are many polarizing topics in the world today, so we decided to tackle one of the thorniest ones for this mission: backpack speakers. And, as a polarizing topic, we couldn’t only come at it from one side—we…

  • 2024 Groomer Report

    After years of tweaks and changes, both PistenBully and Prinoth have reached greater uniformity across their model lines, aiming to make life easier for operators and mechanics. “The highly competitive marketplace for snow grooming equipment is at something of a crossroads …  “The long-developing focus for this is the level of technological sophistication that is…

  • Indy Pass Adds Seven Alpine Partners, Discounts on Cat Skiing

    SAM Magazine—Granby, Colo., March 8, 2024—Seven new alpine resorts have been added to the Indy Pass for the 2024-25 season, including four owned by Pacific Group Resorts Inc. Also new, pass holders can get 10 percent off when they book day seats or packaged visits at five cat skiing operations. Indy Pass goes on sale…

  • New ‘Loam Pass’ for Mountain Bikers Hits the Trails

    SAM Magazine—Eagle Mountain, Utah, March 1, 2024—A new mountain biking pass offering more than 60 days of riding at 30-plus destinations hits the market today at prices starting at $249. The Loam Pass—named for the type of hard and smooth riding surface favored by mountain bikers—rolls out March 1, promising “access to premium resorts, epic…

  • 2023 SAMMY Award Winner

      2023 SAMMY Leadership Award Nominees  The four individuals being recognized with 2023 SAMMY Leadership Awards demonstrate the innovative thinking, collaborative spirit, and transparent leadership needed to guide our industry through its next evolution. This year’s honorees are: Preston Cline, safety advocate; Nadia Pepin, champion of community run ski areas; Mike Solimano, builder of teams;…