SAM Coverage
Departments: Summer Ops
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Star Lifts
Star Lifts Summer World – Star Lifts USA continues to expand its line of leisure products, which now includes equipment to enhance summer operations…
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Gravity Logic
Gravity Logic was created to take advantage of the expertise gained building the Whistler Mountain Bike Park—the world’s #1 bike park—and assist other businesses…
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Summer Operations Supplier Guide
Check out the directory of the Summer Ops vendor partners. Choosing your next summer attraction or service is made easier with company descriptions, primary…
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Travel Patterns Stabilizing at Western Destinations
SAM Magazine—Winter Park, Colo., Aug. 16, 2024—Rates and occupancy are leveling out in the West, according to the latest Monthly Briefing from DestiMetrics, the…
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Salt Lake City Awarded 2034 Winter Olympic and Paralympic Games
SAM Magazine—Salt Lake City, Utah, July 24, 2024—The Winter Olympic and Paralympic Games will return to Salt Lake City in 2034. After awarding the…
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Cooling Rates Spark Strong Bookings at Western Mountain Destinations
SAM Magazine—Winter Park, Colo., June 14, 2024—A very small tweak downward in aggregated rates over the past 30 days created an appreciable uptick in…
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Western Mountain Destinations See Winter Lodging Decline, Flat Summer Ahead
SAM Magazine—Winter Park, Colo., May 21, 2024—Winter lodging occupancy across 17 western mountain resorts in seven states declined in the 2023-24 November-to-April winter season,…
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White Pine Ski Resort Sold
SAM Magazine—Pinedale, Wyo., May 7, 2024—Alan and Robyn Blackburn closed on the sale of White Pine Ski Resort to billionaire Joe Ricketts. White Pine…
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Western Visits in March Were Strong, Not Great
SAM Magazine—Salt Lake City, Utah, April 16, 2024—Expectations for a gangbuster finish to the ski season didn’t quite materialize in March, according to the…
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Bookings Decline at Western Destinations
SAM Magazine—Winter Park, Colo., Dec. 13, 2023—Modest snowfall across much of the West and rate-sensitive customers weary of high prices combined to bring down…