SAM Coverage
Departments: Summer Ops
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Summer Ended on Positive Note for Western Destinations
SAM Magazine—Bradenton, Fla., Nov. 18, 2020—Western mountain resorts enjoyed a slight 1.3 percent bump up in year-over-year occupancy in October compared to October 2019,…
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Indy Pass Adds Snow Ridge and Antelope Butte
SAM Magazine—Portland, Ore., Nov. 17, 2020—The Indy Pass now includes access to Snow Ridge Ski Resort in upstate New York and Antelope Butte in…
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Western Destinations Post First Revenue Gains Since February
SAM Magazine—Winter Park, Colo., Oct. 15, 2020—With only one month remaining in what has been a bleak summer for lodging at western mountain resorts,…
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Short-Lead Bookings Help Western Destinations Rebound
SAM Magazine—Winter Park, Colo., Sept. 17, 2020—Lodging performance continued to improve during August at western mountain resorts, but the summer season remained historically slow…
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Squaw Valley Commits to Name Change
SAM Magazine—Olympic Valley, Calif., Aug. 25, 2020—Squaw Valley Alpine Meadows has committed to removing “squaw” from its resort name. “Having our name be associated…
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Guests Start Returning to Western Mountain Destinations
SAM Magazine—Winter Park, Colo., Aug. 19, 2020—At the midpoint of the summer, occupancy and revenues at western mountain destinations continue to be dramatically lower…
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Reams Resign from Spirit Mountain, Area’s Future in Question
SAM Magazine— Duluth, Minn., Aug. 12, 2020—Spirit Mountain executive director Brandy Ream and her husband, general manager Jody Ream, have both resigned their positions…
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Short Lead Bookings And Declining Rates Boost Destinations Across West
SAM Magazine—Winter Park, Colo., July 22, 2020—For the first time since the COVID-19 pandemic began shutting down mountain destinations, lodging properties at Western mountain…
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Snowsports, MTB Instructor Associations Forge Partnership
SAM Magazine—Lakewood, Colo., July 22, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) have partnered with the Professional Mountain…
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Hotel Guests Foregoing Western Destinations This Summer
SAM Magazine—Denver, June 22, 2020—As stay-at-home restrictions ease, and lodging properties throughout the western mountain region are gradually opening up more capacity, demand has…