SAM Coverage
Departments: Rental & Retail
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Perisher Names Nathan Butterworth as VP, GM
SAM Magazine—Perisher Valley, New South Wales, June 2, 2023—Vail Resorts has appointed Nathan Butterworth as the new vice president and general manager of Australia’s…
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If You Build It, Will They Come?
Faced with staffing shortages, Alterra dedicates $350 million toward employee housing. Climate change is a generational challenge for the winter sports industry, but ask…
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Jay Peak Seeks Savings, Sustainability with New 3-Megawatt Boiler
SAM Magazine—Jay Peak, Vt., April 26, 2023—Jay Peak Resort plans to install a 3-megawatt (MW) electric boiler capable of providing 100 percent of the…
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Winter Ends Strong, But Inflation Threatens Summer Business in Western Destinations
SAM Magazine—Winter Park, Colo., April 18, 2023—Widespread snowstorms in March had skiers and riders eagerly booking end-of-season Western mountain vacations, according to the monthly…
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Rock to Become President of Vail Resorts Mountain Division
SAM Magazine—Broomfield, Colo., Mar. 2, 2023—Longtime resort leader Bill Rock will become president of Vail Resorts’ mountain division on May 1, replacing current division president…
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A Mixed Bag, Summer and Winter, at Western Mountain Destinations
SAM Magazine—Stowe, Vt., Nov. 16, 2022—Lodging in Western mountain destinations wrapped up the summer season with mixed results, and on-the-books occupancy for November through…
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Alterra Acquires Ski Butlers Rental Service
SAM Magazine—Denver, Sept. 8, 2022—Alterra Mountain Company has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will…
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Highlights from the CCSAA Annual Conference
SAM Magazine—Bozeman, Mont., April 21, 2022—The Cross Country Ski Areas Association (CCSAA) held its annual conference, April 5-6, 2022. The event was held virtually…
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Western Destination Rates and Revenue to Reach New Winter Highs, Summer Softens
SAM Magazine—Stowe, Vt., April 14, 2022—Winter lodging rates and revenue are tracking toward new record levels at western mountain destinations, while summer room rates…
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PGRI 2022-23 Mission: Affordable Pass
SAM Magazine—Park City, Utah, March 23, 2022—Pacific Group Resorts, Inc. (PGRI) has rolled out the pricing for its 2022-23 Mission: Affordable pass. The pass…