SAM Coverage
Lifts & Ropeways
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Ski Industry Celebrates Success, Shares Cautious Optimism at NSAA National Convention
SAM Magazine—Savannah, Ga., May 12, 2023—The 2023 National Ski Areas Association (NSAA) National Convention and Tradeshow drew more than 840 mountain resort professionals, suppliers,…
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U.S. Ski Areas Set New Record for Skier Visits
SAM Magazine—Lakewood, Colo., May 9, 2023—U.S. ski areas recorded record visitation for the 2022-23 season with a total of 64.7 million skier visits, according…
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New Ski Co. CEO Buchheister Talks Leadership, Role Ahead
SAM Magazine—Aspen, Colo., May 4, 2023—Geoff Buchheister has a very big job ahead of him. Aspen Skiing Company named him chief executive officer of…
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Gregory to Receive NSAA Lifetime Achievement Award
SAM Magazine—Lakewood, Colo., May 2, 2023—The National Ski Areas Association (NSAA) will recognize former Alterra Mountain Company leader Rusty Gregory with a 2023 Lifetime…
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SAM’s Annual Best & Worst in Marketing 2022-23
From splashy to small, this year’s marketing hits and misses covered it all. In each of the past few years, resort marketing seemed…
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Peer Reviews 2022-23
Top resort marketers compliment the marketing efforts of other ski areas. I’ve been impressed with Snowbasin’s Go North campaign encouraging Ikon Pass holders to…
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Investing in Retention of Interest
Smart capital investments are made with a broad, long-term return in mind. While owners and operators have long been familiar with determining the best…
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What’s Next in Ski Area Technology?
Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience. IN THIS TWO-PART SERIES, SAM SURVEYED NUMEROUS TECHNOLOGY…
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Getting to the Root of Forest Management
Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve safety. Forest…
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Understanding the Stress Continuum
By providing information and tools that employees can use to identify and address stress injury, resorts can improve the well-being and resiliency of their…