SAM Coverage
Departments: Lifts & Ropeways
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Technology Temp Check
What ski areas are saying about software, systems, and strategy. Results from the 2025-26 SAM Technology Survey show ski areas are spending more on…
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A Big Move for Antelope Butte
Giving season passes to kids jumpstarted the nonprofit ski area’s road to financial viability. The early returns were decent at Antelope Butte Mountain Recreation…
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Strength in Stability
As visitation stabilizes at historic highs, the 2024-25 Economic Analysis shows ski areas strengthening margins, increasing per-visit revenue, and reinforcing balance sheets in a more…
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It’s Who You Know
Knowing the key people—internally and externally—is essential in managing emergency communications. Roughly 15 years ago, I was contacted by a Vermont ski area for assistance.…
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Skiing Doesn’t Come in a Box
An argument for what truly makes the skiing experience special. For most of its history, the ski industry was never all that industrialized—or even…
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Ikon Pass Adds Partners, Benefits, and Other Changes for 2026-27
SAM Magazine—DENVER, March 5, 2026—Alterra Mountain Company’s 2026-27 Ikon Pass suite of products goes on sale March 12 with new partners, access, benefits, and…
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Mountain Collective Pass Adds Referral Bonus for 2026-27
SAM Magazine—Aspen, Colo., March 5, 2026—The 2026-27 Mountain Collective pass is on sale and has retained all the resort destinations around the world that…
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Special Report: Schmitz Brothers Resorts, Big Business in the Heartland
If it’s done strategically, Wisconsin resort leader Rick Schmitz sees ‘no better investment’ than owning the snow for greater Milwaukee day trippers. Here’s why.…
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Vail Resorts Adds Young Adult and Teen Epic Pass Options for 2026-27
SAM Magazine—Broomfield, Colo., March 4, 2026—Vail Resorts (VR) launched sales of the 2026-27 Epic Pass with new options for customers ages 13-30 added to…
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Burke Mountain Revival Has Begun
SAM Magazine—Burke, Vt., March 2, 2026—Gabe Porter Henry leads an on hill tour.After nearly a decade in receivership, Vermont’s Burke Mountain is coming out…