SAM Coverage
Departments: Lifts & Ropeways
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Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to…
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Learn to Ski, Learn to Ride
Post-LSSM, learn-to initiatives remain a key piece of the growth strategy for many ski areas—but there is still work to be done to attract…
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Is Lower Guest Satisfaction & Loyalty the New Normal?
An exploration of the recent sharp declines in national Net Promoter Scores. National Ski Areas Association (NSAA) data show that winter resort visitors have…
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The Question of Capacity
How the concept of comfortable carrying capacity can also help with community-wide planning as crowds grow. Mountain resort capacity has become a popular…
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Mountain Spy :: May 2024
Staffers struggle with an unusual question: “Can I grass ski at your resort this summer? I have my own equipment. There are some questions…
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News and Views :: May 2024
Guesstimates for ’23-’24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on ticket sales, and more. DOWN IN…
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Idea Files :: May 2024
Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers. SKI TRIPODS About 30 years ago, Holiday Valley, N.Y., was looking…
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Coasting Along
The mountain coaster market is expanding and new tech is improving safety and throughput. When Jiminy Peak, Mass, installed a Wiegand alpine coaster…
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Take It All Into Account
A revealing deep dive into the “2022-23 Economic Analysis of U.S. Ski Areas.” During the 2022-23 season, the United States ski industry experienced record…
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Le Relais Sold to Four Quebec Businessmen
SAM Magazine—Lac-Beauport, Quebec, May 7, 2024—The Beaulieu family has sold Le Relais ski area to four Quebec businessmen, including former Le Massif executive vice…