SAM Coverage
Departments: Lifts & Ropeways
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Mountain Spy :: January 2025
“I’m going to teach my partner how to ski. Do you have any tips?” Hint: They did not. It’s no secret that the cost…
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The Service Recovery Paradox
Strategies to recover negative customer experiences, turning potential naysayers into loyal customers. When was the last time you had a truly remarkable experience as…
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News & Views :: January 2025
The rich are getting richer, boomers are still skiing, the newcomer pipeline issue, Terrain Park Contest winners, and more. Mind the Wealth Gap By…
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Snow People — December 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Park City Patrol Strikes, Mediated Negotiations Resume
SAM Magazine—Park City, Utah, Dec. 31, 2024—Park City ski patrollers went on strike Friday, Dec. 27, after a breakdown in mediated contract negotiations with…
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Snowbasin’s Ratchford and Sun Valley’s Sonntag Both Promoted to COO
SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and…
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Vail Resorts Names Brandon Swartz GM of Wildcat, With Oversight of Attitash
SAM Magazine—Gorham, N.H., Dec. 3, 2024—Vail Resorts has appointed Brandon Swartz general manager of Wildcat Resort, effective immediately. Swartz, who currently serves as general…
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Snowbound Boston Draws 21,000
SAM Magazine—Boston, Mass., Nov. 25, 2024—Snowbound Boston returned to the Boston Convention & Exhibition Center, Nov. 15-17. Attendance was flat year-over-year, with the event…
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Deirdre Riley Named as Crotched Mountain General Manager
SAM Magazine—Bennington, N.H., Nov. 21, 2024—Vail Resorts has promoted Deirdre Riley to general manager of Crotched Mountain, effective Nov. 25. Riley most recently served as senior…
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Killington and Sunday River Opening for Daily Operations
SAM Magazine—Killington, Vt., Nov. 13, 2024—Vermont’s Killington Resort and Maine’s Sunday River are both opening Nov. 14 at 9 a.m., making them the first…