SAM Coverage
Departments: Lifts & Ropeways
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Taking Control of Water
Use best management practices to manage stormwater and prevent operational disasters. When Mike Taylor purchased New York’s Holiday Mountain Ski and Fun Park in…
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The Influencer Equation
As influencer programs become commonplace at resorts, six ski area marketers offer their insights. From traditional media visits and FAM trips to resort team…
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Remaining Resilient
A review of the NSAA 2023-24 Economic Analysis shows that the U.S. ski industry continued its post-Covid resilience, posting solid revenues and profits despite…
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2025 Groomer Report
New technology plays an increasingly large role in modern snowcat development and operation. When we break it all down, a groom-ing machine serves two…
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Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT. As the ski industry evolves, small teams find themselves juggling more responsibilities…
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Equipment Checks
How to avoid staff injuries and save a bunch of money by making sure skis and boards are safe to use. Would you put your…
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Party Time
Unique events drive business in the early and late season. In December 2023, when Jay Peak, Vt., unveiled its first WinterShine event—a month-long celebration…
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News & Views :: March 2025
Vail Resorts’ PR challenges, and more. In Desperate Need of a Win By Dave Meeker, Editor, SAM Even before roughly 200 unionized members of…
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Snow Was the Answer for Presidents’ Week Business
SAM Magazine—Wardsboro, Vt., March 3, 2025—Many regions of the United States, especially those that experienced somewhat lackluster snowfall and mild temps last winter, are…
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High Winds Cause Lift Incidents at Three Northeast Ski Areas
SAM Magazine—Winhall, Vt., Feb. 21, 2025—Over Presidents’ Day weekend, separate wind-related incidents at three ski areas in the Northeast led to temporary lift closures.Stratton…