SAM Coverage
Departments: Lifts & Ropeways
-
Snow Triple Play Card to Target Casual Participants, Independent Resorts
SAM Magazine—Vernon, N.J., May 9, 2025—Starting in 2025-26, Snow Partners will offer the Snow Triple Play Card (S3P), a new multi-property product designed for…
-
Vail Reports Lift Revenue Gains, Non-Passholder Visitation Lags
SAM Magazine—Broomfield, Colo., April 29, 2025—Vail Resorts reported a 3.1 percent decline in skier visits across its 37 North American mountain resorts this winter,…
-
About Summer Ops Camp
Summer Ops Camp is a three-day, immersive program designed to help mountain resort operators grow and improve their summer business. Rather than traditional classroom…
-
Best and Worst in Marketing 2024-25
A mix of inspired brilliance and uninspired misses round out a comparatively less splashy year in ski area marketing. The relative lack of buzz…
-
Peer Reviews 2024-25
Resort marketers gives props to other ski areas’ 2024-25 marketing efforts. Each year in the May issue, we invite resort marketers to extend kudos…
-
A Bold New Chapter
While Monarch Mountain’s No Name Basin expansion makes the ski area much bigger, the goal is for it not to change a whole lot.…
-
Adopting Automation
How two ski areas took the leap into automated snowmaking, and what the results have shown. In response to increasingly fickle snowmaking windows and…
-
The Wisdom of Whistler Blackcomb
How the largest resort in North America mastered summer, and how you can, too. The simple secret of Whistler Blackcomb’s summer ops success: maximize…
-
Marriage Partners
It takes commitment for resorts to realize the many benefits the wedding business can bring. The tradition of the dowry is the ancient practice…
-
Doppelmayr USA Promotes Keith Johns to CEO
SAM Magazine—Salt Lake City, Utah, April 24, 2025—Doppelmayr USA promoted Keith Johns to the role of chief executive officer. He succeeds Katharina Schmitz, who…