SAM Coverage
Category: Uncategorized
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Job Number One
Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers. With the huge Baby Boom generation, which…
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Smart Cards Are on the Way
But it may take them years to become widely accepted at winter resorts. When it comes to technology, the immortal Roseanne Roseannadanna had it…
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Trailblazers : : Ron Ratnik
From World War II refugee to snowmaking innovator. SAM: How did you come to America? Ratnik: My family fled Estonia in 1944 as the…
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Industry Reports :: September 2015
PEOPLE… SUPPLIER NEWS… OBITUARIES PEOPLENew marketers in the Rockies: Matt Gebo has joined Taos Ski Valley as director of marketing, and is responsible for…
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Construction Site :: September 2015
Major summer improvement projects include summit and base lodge additions, bike parts, and of course, lift installations. SCHWEITZER, IDSchweitzer Mountain began construction earlier this…
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Totally Tubular
Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set…
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2015 Media Buying Survey
SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars. SAM’s first media buying survey, conducted this…
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Greening Up
The owner of Elk Mountain, Pa., wanted to create a picture-postcard area. In planting 35,000 evergreen trees, he got even more than that. Long…
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Ramping Up for Winter
It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training. Have you ever heard a…
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Circle of Trust
Which is more important for financial excess: guest loyalty or employee loyalty? As it turns out, the two are inextricably linked. Loyalty has replaced…