SAM Coverage
Category: Uncategorized
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Translating I.T. Needs
Put tech spending needs in terms leadership can understand. Information technology (IT) departments in companies that are not primarily technology focused, like those in…
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New Products :: November 2020
A collection of products aimed at enhancing safety, comfort, convenience, and training. SUNKID “SAFE THROUGH THE COVID WINTER” SIGNAGE AND PRODUCTS SunKid has developed…
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Resorts Going Retro, Futuristic
Resort visitors will find a combination of old-time, bare-bones facilities and new-age online reservation systems this winter. Plan ahead, pack a lunch, and rev…
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News and Views :: November 2020
Marketing during a pandemic, small areas speak, people news, and more. THE STATE OF MARKETING DURING THE PANDEMIC By Christian Knapp, former CMO of…
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Proactive Evolution
A plan for organizing and directing staff efforts to make COVID adaptations. In our recent conversations with mountain resort operators, we at SE…
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Food for Thought
Creative ideas to transform a food and beverage “solution” for this winter into a memorable experience for guests. The restrictions and unknowns related…
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Stay Connected
Six ways to build your brand and community for the long term. We know it’s going to be different this winter, we just…
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Keep Your Distance
What resorts have learned about masking up, social distancing, and staff needs. Season 2020-21 is shaping up to be more than next-level mysterious,…
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“I Challenge That!”
Smart ways to overcome obstacles and make your resort more inclusive. The ski industry has made strong statements recently about addressing the lack…
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Fit for Snow Turns 10
The health and wellness program is proven to lower staff injuries and costs. It all began with a research study during the 2010-11…