SAM Coverage
Category: Uncategorized
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Rental Buyer’s Guide :: January 2017
The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products. If there is a unified message about the…
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Measuring the Summer Market
As the data and trends show, summer can no longer be called the “off season.” Summer tourism in mountain resorts has been going gangbusters…
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Spend Your Money Wisely
Bogus Basin’s new summer operations will make its winter passholders very happy. Find out why in the SAM interview. Bogus Basin is the second…
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Raise the Bar
Plan ahead and wow your guests during periods of peak demand. First in a series of articles about using Net Promoter Scores to enhance the…
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Lifts 2016: Moving Up
This year saw an uptick in resort lift installations and upgrades, all aimed at enhancing the guest experience. Resorts continued to install new lifts…
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Blue Pages :: January 2017
Perspective and Views Just Hanging OutIn late November, a Pittsfield, Vt., woman who was stranded in a gondola cabin at Killington for five hours…
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Summer Ops on Forest Service Land
Follow the screening criteria to smooth the way to approval. The Recreational Opportunities Act of 2011 allows winter resorts on Forest Service land to…
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Feel the Burn (Out)
Stimulate your staff to help manage the inevitable burnout that happens during a long season. To the outside world, it may seem preposterous: the…
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The Teen Scene
High school-age employees are the backbone of many ski areas. When it comes to staffing at ski areas, a surprising number of resorts, including…
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Dealing with Collegians
To attract the college crowd, the price must be right. Give us a D! Give us an E! Give us an A! Give us…