The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Category: Uncategorized

  • Unfrozen

    Unfrozen

    The pandemic provides an opportunity to reshape our future.   In 1982, researchers at the University of Wisconsin were curious about how people achieved…

  • Mountain Spy :: March 2021

    Mountain Spy :: March 2021

    A question on boondocking. THE QUESTION: WHAT’S THE BOONDOCKING SCENE AT YOUR RESORT?  What the hell is boondocking, you ask? It’s a term you…

  • New Products :: March 2021

    New Products :: March 2021

    A collection of new products for retail, mountain operations, and summer activities.   SOL ALPINE GOGGLES The five styles of Sol Alpine goggles were…

  • Trial by Fire

    Trial by Fire

    Wildfire was just one of the challenges China Peak overcame in expanding its snowmaking system.   Drought, forest fire, pestilence (Covid), and explosions. China…

  • Mountain Spy :: January 2021

    Mountain Spy :: January 2021

    A family would like to start skiing this winter.   The Question: My family and I would like to start skiing this winter. We’ve…

  • New Products :: January 2021

    New Products :: January 2021

    A collection of new products for several different aspects of resort operations.   PISTENBULLY SNOWSAT MAINTAIN SNOWsat Maintain is the new digital tool developed…

  • A Gem Worth Fixing

    A Gem Worth Fixing

    New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure.   After a tumultuous five-year…

  • Idea Files :: January 2021

    Idea Files :: January 2021

    Resorts have crafted a variety of DIY solutions to Covid challenges, such as the mobile signage and temporary walls we describe here. Plus, we…

  • Snowsports Instruction Revisited

    Snowsports Instruction Revisited

    The pandemic hastened positive changes to how snowsports schools operate.   Winter 2020-21 has invited revisions to the way snowsports schools operate on a…

  • Brandemic

    Brandemic

    Communicating uncomfortable change can actually be an opportunity to enhance your resort’s brand.   Sick of it. We’re all damned well sick of all…