SAM Coverage
Category: Uncategorized
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Publisher’s Memo :: January 2023
SAMMY Hall of Famers… Lift Construction survey. RECOGNITION ABOUNDS When it comes down to it, recognition is at the heart of what SAM…
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Terrain Park Contest 2022
Our annual showcase of the finest freestyle fabrications with resort-submitted entries in four categories: features, events, edits, and—new this year— crews. In the same…
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What to Expect When Expecting a Recession
We look to SAM’s archives and today’s brightest minds to forecast the possible impacts of inflation and a potential recession on the upcoming season.…
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Construction Site :: November 2022
Details of some of the major overhauls, terrain expansions, new lifts, and employee housing projects underway at resorts across North America. VAIL…
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Smooth Operations
How to get the most out of today’s impressive mountain ops management software. Mountain operations teams have traditionally functioned and stayed organized largely by…
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Idea Files :: November 2022
Clever solutions from Sunlight, Colo., Camelback, Pa., and Lost Valley, Maine, to solve your signage, lift loading, and cup-holding conundrums. SIGNS OF THE TIMES…
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Safety First
A variety of employee-centric programs help resorts foster engagement with and commitment to safety best practices. A variety of effective and creative employee safety programs are…
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Is the Press Release Dead?
When to leverage your resort’s message in the media (and why you still should). Pity the poor managing editor at a mid-level newspaper or…
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Behind the Curtain
Sharing the day-by-day details of mountain operations can be a successful way to create community while marketing your resort. In ski area marketing, we…
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Mountain Spy :: November 2022
“I don’t want to buy a season pass, how else can I ski at your resort?” The season pass is increasingly king at ski…