SAM Coverage
Category: Uncategorized
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Menu Triage
How proactive menu changes can help when conditions are variable. This is the final installment of a three-part series on the most overlooked profit…
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Beyond the Season Pass
Multiday packs, single-day deals, and beginner bundles are helping ski areas reach casual skiers and grow visits. Over the past decade, the growth of…
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Lessons Learned on a 13,000-Mile Revival Road Trip
The idea, sketched out hastily in the late fall, was to visit four ski areas whose futures were, at some point, endangered. How did…
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Thoughts and Predictions
SAM readers look into the crystal ball. After four straight seasons with more than 60 million U.S. skier visits, 2025-26 may be the winter…
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Riding High
New aerial transport systems can reshape the future of mountain towns. Anyone who’s lived in a mountain town knows congestion is an issue. Populations…
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Storing Snow Through the Summer
Once an oddity, storing snow from one season to the next is becoming a viable strategy. By the time the mound of snow at…
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Mountain Spy :: First Tracks
The Spy revisits calls from never-evers to celebrate 20 years of undercover missions. It’s Mountain Spy’s 20th anniversary year, and we’re back in the…
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From Pain Points to Payoff
Six ski area case studies show how targeted tech investments moved the needle on operations, risk, and efficiency. At most ski areas, new tech…
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Technology Temp Check
What ski areas are saying about software, systems, and strategy. Results from the 2025-26 SAM Technology Survey show ski areas are spending more on…
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2026 Groomer Report
Snowcat manufacturers continue to refine their machines and after-sale support. Within the steel and aluminum construction of grooming machines lives digital intelligence that continues to…