SAM Coverage
Category: Uncategorized
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Meet Mike
SAM sat down with the new National Ski Areas Association president and CEO, Mike Reitzell. In September, the National Ski Areas Association named Mike…
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Off The Grid in Alaska
A geothermal-powered resort in Alaska offers sustainability insights and inspiration. As sustainability initiatives and emission reduction goals grow in importance in the resort industry,…
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The Need for Speed
Race programs can add to revenue, boost a resort’s image, and help develop lifelong skiers. Great ski racing careers typically begin at the pipsqueak…
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Mountain Spy :: January 2025
“I’m going to teach my partner how to ski. Do you have any tips?” Hint: They did not. It’s no secret that the cost…
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The Service Recovery Paradox
Strategies to recover negative customer experiences, turning potential naysayers into loyal customers. When was the last time you had a truly remarkable experience as…
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F&B Insights
Staffing, the guest experience, and sustainability drive a menu of ski area food and beverage tweaks and improvements. Staffing issues—exacerbated during the Covid-19 pandemic—continue…
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News & Views :: January 2025
The rich are getting richer, boomers are still skiing, the newcomer pipeline issue, Terrain Park Contest winners, and more. Mind the Wealth Gap By…
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SAM Terrain Park Contest 2024
Our annual contest shows how park builders flexed their creativity and ambition during the 2023-24 winter season. Every year, as we sift through the…
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Finding Balance
A new study of five Colorado mountain communities offers insights about residents’ views on their quality of life and the tourism economy. In January,…
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Making Snow The Cross-Country Way
Low-snow winters have convinced some operators to embrace small snowmaking systems. When it comes to natural snow, the climate these days isn’t always forthcoming.…