SAM Coverage
SAM Headline News
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No Immediate Changes Planned for Jay Peak
SAM Magazine—Jay, Vt., Sept. 22, 2022—Pacific Group Resorts Inc. (PGRI) does not plan to make any immediate changes to Jay Peak’s pass products, management,…
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U.S. Ski and Snowboard Hall of Fame Class of 2022
SAM Magazine—Park City, Utah, Sept. 20, 2022—The U.S. Ski & Snowboard Hall of Fame has selected nine individuals for induction next March. The athletes…
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Mountain Collective Adds Sugar Bowl
SAM Magazine—Aspen Snowmass, Colo., Sept. 20, 2022—The Mountain Collective Pass has added Sugar Bowl, Calif., to its now 25-destination roster. The Tahoe resort joins…
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Indy Pass Sales Reflect Growth in Partnerships
SAM Magazine—Portland, Ore., Sept. 16, 2022—After adding 40 partner resorts since the end of the 2021-22 season, the Indy Pass now has 96 alpine…
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Bookings Rise at Western Destinations
SAM Magazine—Winter Park, Colo., Sept. 15, 2022—Ongoing growth and strength in daily room rates continued to defy expectations at Western mountain destinations in August,…
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Maine’s Shawnee Peak Returns to its Original Name, Pleasant Mountain
SAM Magazine—Bridgton, Maine, Sept. 15, 2022—Maine’s Shawnee Peak will return to its original namesake, Pleasant Mountain, a move that honors its 84-year history and the…
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Rainbow Fire at Brundage Now Under Control
SAM Magazine—McCall, Idaho, Sept. 12, 2022—The Forest Service has declared the Rainbow Fire to be officially under control, five days after lightning sparked the…
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Firefighters Battle Rainbow Fire at Brundage Mountain
SAM Magazine—McCall, Idaho, Sept. 8, 2022—Forest Service firefighters are working to suppress a fire burning near the top of Brundage Mountain, with multiple crews…
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Bartz Named GM at Rebranded Snowriver Mountain Resort
SAM Magazine—Wakefield, Mich., Sept. 8, 2022—The freshly rebranded Snowriver Mountain Resort (previously known as Big Snow Resort, and including the areas of Blackjack and…
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Alterra Acquires Ski Butlers Rental Service
SAM Magazine—Denver, Sept. 8, 2022—Alterra Mountain Company has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will…