SAM Coverage
Category: SAM Headline News
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Oregon Legislature Passes Waiver Reform Bill
SAM Magazine—Salem, Ore., March 6, 2026—Oregon State HouseOregon lawmakers finally passed a bill that strengthens the enforceability of liability waivers in the state after…
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Ikon Pass Adds Partners, Benefits, and Other Changes for 2026-27
SAM Magazine—DENVER, March 5, 2026—Alterra Mountain Company’s 2026-27 Ikon Pass suite of products goes on sale March 12 with new partners, access, benefits, and…
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Mountain Collective Pass Adds Referral Bonus for 2026-27
SAM Magazine—Aspen, Colo., March 5, 2026—The 2026-27 Mountain Collective pass is on sale and has retained all the resort destinations around the world that…
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Special Report: Schmitz Brothers Resorts, Big Business in the Heartland
If it’s done strategically, Wisconsin resort leader Rick Schmitz sees ‘no better investment’ than owning the snow for greater Milwaukee day trippers. Here’s why.…
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Vail Resorts Adds Young Adult and Teen Epic Pass Options for 2026-27
SAM Magazine—Broomfield, Colo., March 4, 2026—Vail Resorts (VR) launched sales of the 2026-27 Epic Pass with new options for customers ages 13-30 added to…
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Pats Peak Snowmaking Expansion Includes Multifold Increases to Pumping Capacity, Water Storage
SAM Magazine—Henniker, N.H., March 3, 2026—Pats Peak will undergo a significant expansion of its snowmaking system this summer that will allow the ski area…
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Pomerelle Sold to Longtime Mountain Manager
SAM Magazine—Albion, Idaho, March 3, 2026—Pomerelle Mountain Resort in southern Idaho has been sold to mountain manager Zach Alexander and his wife, Crystal, according…
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Shanty Creek Acquired by New Ownership Group
SAM Magazine—Bellaire, Mich., March 3, 2026—After more than 20 years of ownership, Trinidad Resort & Club, LLC, has sold Shanty Creek Resort to a…
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ORDA Commits $15.9 Million for Upgrades at Whiteface, Gore, and Belleayre
SAM Magazine—Lake Placid, N.Y., Feb. 25, 2026—The New York State Olympic Regional Development Authority (ORDA) board of directors approved $15.9 million in capital investments…
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Indy Pass Adds 16 Partners, Launches Auto-Renewal Requirement for 2026-27 Sales
SAM Magazine—Granby, Colo., Feb. 25, 2026—Indy Pass has added 16 new alpine and cross-country ski area partners and will open 2026-27 pass sales Feb.…