SAM Coverage
Category: SAM Headline News
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Report Shows Utah Ski Industry’s Massive Contribution to State’s Economy
SAM Magazine—Salt Lake City, Utah, April 25, 2024—Utah’s 15 ski resorts generated nearly $2 billion in nonresident visitor spending during the 2022-23 ski season,…
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Alterra Outlines Social Responsibility Efforts
SAM Magazine—Denver, April 24, 2024—Alterra Mountain Company has published its second annual impact report that outlines the company’s social responsibility efforts as part of…
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Vail Resorts Skier Visits Remain Down, Ticket Revenue Up
SAM Magazine—Broomfield, Colo., April 24, 2024—Skier visits are down but revenues are up for Vail Resorts’ North American ski areas during the 2023-24 winter…
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Nominations for SAM ’10 Under 30’ Now Open
SAM Magazine—Natick, Mass., April 16, 2024—The nomination period is now open for SAM’s annual “10 Under 30,” supported by Snow Operating. Members of the…
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Introducing the 2024 SAMMY Leadership Award Honorees
SAM Magazine—Natick, Mass., March 29, 2024—Four outstanding individuals have been recognized with a 2024 SAMMY Leadership Award for their forward-thinking, boots-on-the-ground dedication, and caring…
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Ikon Pass Increases Prices, Adds Benefits for 2024-25
SAM Magazine—Denver, March 7, 2024—The 2024-25 Ikon Pass suite goes on sale March 14, with 58 destinations and a handful of new benefits. The…
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Safety Recalls Issued for Certain Polaris, Ski-Doo Snowmobiles
SAM Magazine—Natick, Mass., March 6, 2024—Both Bombardier Recreational Products, which owns Ski-Doo snowmobiles, and Polaris have issued recalls for certain snowmobile models due to…
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Jace Wirth Named GM at New Hampshire’s Cannon Mountain
SAM Magazine—Concord, N.H., Feb. 22, 2024— Six months after the departure of John “JD” DeVivo, New Hampshire’s Cannon Mountain will soon have a new general manager,…
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Sugarloaf Opens West Mountain Terrain Expansion
SAM Magazine—Carrabassett Valley, Maine, Feb. 16, 2024—Today, Sugarloaf is opening West Mountain, a new 120-acre terrain expansion served by a high-speed detachable quad with…
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Western Mountain Destination Bookings Decline with Snow Levels
SAM Magazine—Winter Park, Colo., Feb. 15, 2024—Hotel bookings at mountain destinations in the western U.S. have dropped to a 30-month low, while room rates…