SAM Coverage
Category: SAM Headline News
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Jay Peak Plans Price Freeze and Reductions
SAM Magazine—Jay, Vt., June 19, 2024—Jay Peak Resort unveiled plans to freeze or reduce pricing on a variety of its products for both this…
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Participation Base Up, Frequency Down in Outdoor Trends Report
SAM Magazine—Boulder, Colo., June 19, 2024—The Outdoor Foundation (OF) and Outdoor Industry Association (OIA) report that the outdoor recreation participation base grew 4.1 percent…
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Understanding Vail Resorts’ Epic Pass/Day Ticket Equation
SAM Magazine—Broomfield, Colo., June 19, 2024—Just how far can season pass sales take a resort? That’s surely a question that many areas have been…
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Cooling Rates Spark Strong Bookings at Western Mountain Destinations
SAM Magazine—Winter Park, Colo., June 14, 2024—A very small tweak downward in aggregated rates over the past 30 days created an appreciable uptick in…
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Vail Resorts Q3 Report Details Visit Decline, Revenue Rise
SAM Magazine—Broomfield, Colo., June 6, 2024—Vail Resorts (VR) has reported results for the third quarter of fiscal 2024 ended April 30, 2024, along with early season…
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New Hampshire Ski Areas Report Visitation Down for 2023-24
SAM Magazine—North Conway, N.H., June 7, 2024—Alpine ski areas in the Granite State recorded approximately 2.17 million skier visits during the 2023-24 winter season,…
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Colorado Ski Areas Project Second Highest Visitation in State History
SAM Magazine—Denver, June 6, 2024—Colorado Ski Country USA (CSCUSA) is projecting that the state saw 14 million skier visits during the 2023-24 season. The…
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Alterra Expands Split Payment Plan to Lodging and Lessons
SAM Magazine—Denver, June 6, 2024—Alterra Mountain Company has expanded its partnership with payment network Affirm, allowing customers the option to pay over time when…
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CCSAA 2024 Annual Conference Recap
SAM Magazine—Park City, Utah, June 3, 2024—The Cross Country Ski Areas Association (CCSAA) held its annual conference in Park City, Utah, April 8-10, drawing…
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Jackson Hole CFO McCreedy Retiring, Turner Promoted
SAM Magazine—Teton Village, Wyo., May 31, 2024—Jackson Hole Mountain Resort (JHMR) chief financial officer Matt McCreedy will retire on June 30 after more than…