SAM Coverage
Category: SAM Headline News
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SAM and MMGY Origin Release Outlook on Resort Marketing Report
SAM Magazine—Natick, Mass., Aug. 27, 2024—Drawing insights from a survey of ski area marketers across North America, the inaugural “Outlook on Resort Marketing” report,…
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POWDR to Sell Killington Resort / Pico Mountain, Put Mt. Bachelor, Eldora, and SilverStar Out to Bid
Updated at 11:15 a.m. on Aug. 22, 2024. SAM Magazine—Killington, Vt, Aug. 22, 2024—POWDR has agreed to sell Killington Resort and Pico Mountain to…
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Travel Patterns Stabilizing at Western Destinations
SAM Magazine—Winter Park, Colo., Aug. 16, 2024—Rates and occupancy are leveling out in the West, according to the latest Monthly Briefing from DestiMetrics, the…
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Rock Snowpark Rebrands, Reverting to Original Crystal Ridge Name
Crystal Ridge general manager Riley May at the Midwest Ski Areas Association show.SAM Magazine—Franklin, Wis., Aug. 14, 2024—Rock Snowpark has rebranded as Crystal Ridge,…
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SAM Partners with NSAA, Taos Ski Valley, and Mountain Towns 2030 on Climate Solutions Summit Arrival-Day Event
SAM Magazine—Natick, Mass., Aug. 7, 2024—SAM has partnered with the National Ski Areas Association (NSAA), Taos Ski Valley, N.M., and Mountain Towns 2030 to welcome…
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Pennsylvania Ski Areas Association Rebranding to Encompass Outdoor Recreation, Welcomes New Executive Director
SAM Magazine—White Haven, Pa., Aug. 5, 2024—The Pennsylvania Ski Areas Association (PSAA) is rebranding as the Pennsylvania Outdoor Recreation Association (PORA). The new entity…
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Voting Opens for 2024 Rise Up Challenge
SAM Magazine—Natick, Mass., Aug. 5, 2024—Voting is now open for the fourth annual Rise Up Challenge, a video contest highlighting a handful of skilled young lift mechanics…
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Jasper Fire Update: Marmot Unscathed, Fire Remains Uncontained
SAM Magazine—Jasper, Alberta, Aug. 1, 2024—In an update shared to social media, Marmot Basin confirmed that its infrastructure was left undamaged by the Jasper…
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Red Mountain Resort Begins Construction of New Bike Park
SAM Magazine—Rossland, B.C., July 29, 2024—Red Mountain Resort has begun construction on the first phase of the new Red Mountain Bike Park. The resort…
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Wildfires Ravage Jasper, Marmot Basin Evacuated
SAM Magazine—Jasper, Alberta, July 25, 2024—A fast-moving wildfire complex blazed through popular resort town Jasper Wednesday evening. More than 5,000 residents and 20,000 tourists…