SAM Coverage
Category: SAM Headline News
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Mt. Buller Ski Patrol Adds Therapy Dog in Emotional Support Pilot
SAM Magazine—Victoria, Australia, June 24, 2025—Mt. Buller added a new staff member to its ski patrol, 5-month-old Nova Scotia Duck Tolling retriever Chilli, who…
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Safehold Pulls Out of Oregon as Waiver Bill Progresses
SAM Magazine—Salem, Ore., June 19, 2025—Safehold Special Risk will no longer insure ski area clients in Oregon due to the state’s legal climate that…
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Inbound International Visits, Occupancy at Western Destinations Continue to Decline for Summer
SAM Magazine—Winter Park, Colo., June 17, 2025—Booking reticence for summer vacations persists while bookings by international visitors from Canada, western Europe, and now Mexico,…
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Australia Ski Season Off to Strong Start
SAM Magazine—New South Wales, Australia, June 9, 2025—After a couple of disappointing winters in Australia, the 2025 season is off to a more optimistic…
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Q3 Visits Down, Early Pass Sales Soft for Vail Resorts
SAM Magazine—Broomfield, Colo., June 6, 2025 —Vail Resorts’ fiscal Q3 results were a mixed bag. While net income for the quarter ending April 30 rose…
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New Live Sessions for the Ski Resort AI Bootcamp
SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh insights…
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Colorado Reports 13.8M Skier Visits for Third Best Season on Record
SAM Magazine—Denver, June 5, 2025—Colorado Ski Country USA (CSCUSA) projected 13.8 million skier visits in Colorado for this season, ranking 2024-25 as the state’s…
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Expansion to Double the Size of Doppelmayr Canada Headquarters
SAM Magazine—Saint-Jérôme, Quebec, June 3, 2025—Doppelmayr Canada plans to nearly double the size of its headquarters in Saint-Jérôme, Québec, over the next 18 months,…
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A Handful of North American Resorts Target June Skiing
SAM Magazine—Natick, Mass., May 28, 2025—As June approaches, all but four North American ski areas have sent up last chair for the 2024-25 winter…
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Six Lift Maintenance Teams Selected for 2025 Rise Up Challenge
SAM Magazine—Natick, Mass., May 22, 2025—The crews from Bogus Basin, Idaho; Burke Mountain, Vt.; Crotched Mountain, N.H.; Giants Ridge, Minn.; Marmot Basin, A.B.; and…