SAM Coverage
Category: Mountain Departments
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Masters of Social, Masters of Email: Pinterest Understands the Purpose/Strength of the Medium
October 28, 2014 — Gregg Blanchard Here’s the thing about websites: it’s easier to stay than to get there. Let me rephase if that’s…
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Why I Feel Our Biggest Marketing Opportunity is Also Skiing’s Biggest Competitor
October 20th, 2014 — Gregg Blanchard Think back fifteen years – twenty-five if you’re old enough – and picture your family’s budget. Now, make…
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Matching the Medium to the Money: Looks Like Telluride Did, Maybe You Should Too
October 13, 2014 — Gregg Blanchard Marketing is full of channels through which to send messages. Some are more powerful than others. With the…
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Squawâs New Website is the First to Combine the Encyclopedia of Skiing into a Story
October 1st, 2014 — Gregg Blanchard I am smitten by Squaw’s new website. Yes, it’s beautifully designed. Yes, it’s wonderfully responsive. Yes, it’s easy…
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Does Posting a Link as a Photo on Facebook Get You More Clicks?
June 27, 2014 — Gregg Blanchard There are a few ways to post an update on Facebook. This isn’t news in itself, but the…
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Three Reasons I Love the âI Coast Park City’s Video as a Summer Marketing Tool
September 19, 2014 — Gregg Blanchard No beating around the bush to start this post, here’s the video. I think it’s completely brilliant and…
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Breaking Down the Power (and Peril) of the âLowest Guaranteed Priceâ Phenomenon
September 10, 2014 – Gregg Blanchard Let’s take a closer look at something we’re seeing more…and more…and more. At first it was just one…
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Cheesy? Maybe. Lame? Perhaps. Weird? Possibly. But effective as a marketing tool? Absolutely.
August 13, 2014 – Gregg Blanchard In our family’s pile of games in the living room, one of the more frequently used items is…
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Yield Management & Skiing: the Future of Resort Ticket Pricingâ¦and Skier Commitment
August 1, 2014 – Gregg Blanchard So if commitment is the key to successful yield management and price has the biggest impact on conversion,…
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Yield Management & Skiing: Lift Tickets Meet a Pricing Model That Goes Beyond Distribution
July 30, 2014 – Gregg Blanchard On Monday we talked about yield management. And, more specifically, how this practices hinges on matching price to…