SAM Coverage
Category: Mountain Departments
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I bet you could update your resort’s blog twice as often without writing a single post.
Let me preface that headline claim with the disclaimer that you’d have to have (somewhat) regularly updated your blog in the past. Because when…
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I dare you to send a personal email to 10 random guests…right now.
You know how sometimes, through the natural ebb and flow and ups and downs of work, you forget about something that works really, really…
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The Clever Conditions-Based Performance Model Used at MRG is Now Available for Any Resort
Years ago I read a short snippet in an industry magazine about an intriguing model that accounted for weather, snow conditions, and other…
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I Honestly Can’t Wait to See What Happens When a Resort Takes Affiliate Marketing Seriously
One day, in the not too distant future, a clever resort marketing director (MD) will sit down with their GM for a heart-to-heart. It…
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Resort Marketers Sound Off on the Pros, Cons, and Tricks to Using Periscope at their Mountains
Sometimes, when the stars align and pigs fly, I wise up and realize that the best voices to include in blog posts are the…
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Real-Time Website Analytics: What You Can Learn in the 10 Minutes After Hitting “Send”
One of the biggest time-sucks as marketers is analytics. Dashboards, charts, and reports for miles, it’s easy to get overloaded by numbers. Once that…
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Beyond the Snow Phone: Are There Opportunities in Audio for Creative Resort Marketers in 2015/16?
Gregg Blanchard – July 10, 2014 I’ve always liked audio. Soon after podcasting became a thing, I started my own and rode the wave…
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Dear Resort Marketers, When Your Designer Says “The Fold is Dead” This is What They Mean.
Gregg Blanchard—June 29, 2015 Right now there are dozens, perhaps even hundreds, of you who are somewhere between “let’s redesign our site” and “wow,…
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Could the Most Engaging Part of the Most Engaging Content Not be the Content Itself?
Gregg Blanchard — June 15, 2015 Let’s combine a couple ideas here. First, I want to show you a video that Travis Rice posted…
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A Less-Than-Big-Name Resort Made Some of the Most Impressive Videos of the Season
Gregg Blanchard – May 13, 2015 I’ve often waxed poetic on what it means for marketing to be not just popular or nice looking…