SAM Coverage
Category: Faces and Places
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Buckley to Retire as CEO of JHMR, Doug Pierini to Succeed
SAM Magazine—Jackson Hole, Wyo., Feb. 3, 2025—Mary Kate Buckley will retire as CEO of Jackson Hole Mountain Resort on May 31, 2025, after seven…
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Strong Attendance and Bluebird Skies at NSAA Western Conference
SAM Magazine—Olympic Valley, Calif., Jan. 20, 2025—Attendance was up at NSAA’s Western Winter Conference, with more than 670 ski industry folks gathering at Palisades…
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PSIA-AASI Hires Jeff Lifgren as New CEO
SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its…
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Ski Industry Leader Roger McCarthy Dies
SAM Magazine—Whistler, British Columbia, Jan. 7, 2025—Industry luminary and Canadian Ski Hall of Fame inductee Roger McCarthy died unexpectedly over the weekend. He was…
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Snow People — December 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Megan Greenlee Promoted to GM of Mt. Brighton
SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general…
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Snowbasin’s Ratchford and Sun Valley’s Sonntag Both Promoted to COO
SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and…
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Vail Resorts Taps Career Military and Government Leader Lea Gabrielle Potts as New Mount Snow GM
SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19.…
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Gold Medal Snowmaking Effort Helps Killington Pull Off 8th World Cup
SAM Magazine—Killington, Vt., Dec. 4, 2024—The annual Stifel Killington Cup, a women’s Audi FIS Ski World Cup race, drew more than 39,000 visitors to…
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Dan Healy to Lead Sierra-at-Tahoe as New GM
SAM Magazine—Twin Bridges, Calif., Dec. 4, 2024—Dan Healy is returning to Sierra-at-Tahoe, this time as the resort’s vice president and general manager, effective early…