SAM Coverage
Author: Sarah Wojcik
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Insights on COVID-19 for the Coming Winter
Will worldwide COVID-19 cases double by the end of the year? They could, and there’s no guarantee a vaccine will be available in time…
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Snow People—October 2020
RESORTS Bobby Johnson, Jr., Magic Mountain, Vt. Magic Mountain has hired Robert “Bobby” Johnson, Jr. as director of the Snowsports Learning Center, starting Dec.…
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Alterra Forms Two New Company Divisions, Names Leaders
SAM Magazine—Denver, Oct. 7, 2020—Alterra Mountain Company is making leadership changes and creating new hospitality and real estate divisions as the company looks toward…
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Learning Goes Virtual
With the continuation of the COVID-19 pandemic, many of the traditional fall education opportunities have moved online. We know it’s a busy time, so SAM pulled…
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Powder, Snowboarder Magazines to Shut Down
SAM Magazine—Carlsbad, Calif., Oct. 5, 2020—Media conglomerate American Media Inc. (AMI) is closing four of its sports publications, Powder Magazine, Snowboarder, Bike, and Surfer, according to a variety of industry sources.…
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2019 I AM A Snowmaker
The I AM a Snowmaker contest highlights the hard work, determination and camaraderie of snowmakers, and recognizes how critical they are to…
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2021 I AM A Snowmaker
The I AM a Snowmaker contest highlights the hard work, determination and camaraderie of snowmakers, and recognizes how critical they are to the success…
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2022 I AM A Snowmaker
The I AM a Snowmaker contest highlights the hard work, determination and camaraderie of snowmakers, and recognizes how critical they are to the success…
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Vail Resorts Cuts More Marketing Jobs, Reorganizes
SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut…
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U.S. Ski and Snowboard Hall of Fame Class of 2020
SAM Magazine—Ishpeming, Mich., Oct. 1, 2020—The U.S. Ski and Snowboard Hall of Fame induction Class of 2020 includes eight ski and snowboard athletes and…