SAM Coverage
Author: Sarah Wojcik
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Ski Areas Respond Mid-Holiday as Covid Surges
SAM Magazine—Ludlow, Vt., Dec. 29, 2021— In the middle of a busy holiday period, ski area operators in some pockets of the country are…
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Robust Holiday Business Ahead, But Covid Looms
SAM Magazine—Ludlow, Vt., Dec. 20, 2021—Snowstorms in the East and West have arrived just in time for ski areas to expand open terrain ahead…
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PSIA-AASI Launches New Resource for Teaching Kids
SAM Magazine—Lakewood, Colo., Dec. 20, 2021— The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) published a new manual, Teaching Children…
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Schweitzer Opens New Employee Housing
SAM Magazine—Sandpoint, Idaho, Dec. 14, 2021—Schweitzer has converted a former assisted living facility in nearby Sandpoint into employee housing for winter and summer seasonal…
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Blacktail Mountain Joins Indy Pass
SAM Magazine—Portland, Ore., December 14, 2021—The Indy Pass has added Montana ski area Blacktail Mountain to its growing list of resorts in the Northern…
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Holiday Survey Indicates Active Season Ahead
SAM Magazine—Cambridge, Vt., Dec. 14, 2021—A newly released study from the Outdoor Industry Association (OIA), Cross Country Ski Areas Association (CCSAA), and Snow Sports…
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Holiday, Winter Season Looking Merry at Western Destinations
SAM Magazine—Winter Park, Colo., Dec. 14, 2021—Despite a slow start to the 2021-22 winter, as of Nov. 30, aggregated reservations, rates, and revenue for…
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Vail Resorts Optimistic On Coming Season
SAM Magazine—Broomfield, Colo., Dec. 10, 2021—Vail Resorts (VR) reported a 47 percent increase in season pass units for the 2021-22 season, as of Dec.…
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Vail Resorts to Acquire Seven Springs, Hidden Valley, and Laurel Mountain
SAM Magazine—Broomfield, Colo., Dec. 8, 2021—Vail Resorts has entered into an agreement to purchase Seven Springs, Pa., from Seven Springs Mountain Resort, Inc. As…
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Cautious Optimism and More Openings Post-Thanksgiving
SAM Magazine—Cambridge, Vt., Dec. 3, 2021—Most open ski areas are reporting strong attendance and positive visitor feedback over the Thanksgiving holiday, with loosened outdoor…