SAM Coverage
Author: Katie Brinton
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A Better Bowl?
When it comes to summer attractions, some areas are taking a new look at skateboarding. Is it right for you? When it comes to…
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Risk and The Internet
Viruses and other security issus are the least of your worries: it’s what you say online that can really make you sick. The ski…
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So Many Questions, So Few Answers
A Rental Roundtable at the SIA Show kicked off a much-needed discussion on rental practices. Alex Douglas is on a mission. The rental manager…
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Seeking Success at Retail
The SIA Model for Success research says that guests just want to relax and enjoy the mountains. Have we been missing the point? SIA’s…
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Catch the Virus
Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet, there are ways to create your own good word. There’s…
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The Best/Worst Ads of 2005/2006
An annual look at the good, the bad and the ugly in ski resort advertising. Part I: Marketing Skiing to the MassesLetting the rabble…
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Going Underground
If new snowmaking pipe is on the agenda this summer, forget those trenches-directional drilling may be the better solution. For most snowmaking systems, the…
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Maybe It’s Time to Rethink Racing
Despite the good U.S. showing at the 2002 Winter Olympics, some think the U.S. Ski and Snowboard Team program still needs improvement.
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Is the Winter World Flat?
A global survey of ski industry conditions shows that the U.S. is a world apart.
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Cutting it Up
Terrain park designers had their day in the sun when Snowboarder magazine invited the creme de la creme out to Colorado for a park-off.