SAM Coverage
Author: Katie Brinton
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The Resort Builders
Longtime ski journalist and former SAM editor John Fry has recently published “The Story of Modern Skiing,” a history of the sport in the…
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The New PR Paradigm
Areas are adding tools-and dedicated employees-to increase guest communications via the web. Selling, informing, booking, motivating, entertaining—you name it—ski areas are doing it on…
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Mountain Spy :: November 2006
SAM goes undercover to learn about season pass options for the recent college grad. The Question: Hi, I’m just out of college and I…
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True Lies
As technology and the Web give customers greater access to weather conditions, snow reporters learn to both entertain and inform. It was a party…
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Diving In
The first article in a special section on summer entertainment. Here we look at the lure of waterparks. The bar chart representing the growth…
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Make Summer Sizzle
SAM hit the road to the annual IAAPA show to find out what’s hot for the warmer months and what some ski areas were…
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A Blast From the Past
Mountains have the edge on selling gravity thrill rides, so maybe it’s time to take a look at the Alpine Slide again. It’s as…
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Lifts 2006-There Were Some Big Stories
Our annual lift construction survey is a contradiction in numbers…sort of. All in all it was an adventurous year for lift installers. CLICK…
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Grrl Power
Teenage girls don’t make up a big chunk of business-but they could. “I just don’t know why more teenage girls don’t go to the…
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Supersize It
Squaw Valley’s superpipe take time, energy and a lot of snow to build and every year they wonder-is it worth it? In the greater…