SAM Coverage
Author: Katie Brinton
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Election Elation
Will the electoral changes in state and national government be good for business? Areas vote yes. The country’s dramatic lurch to the right in…
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Elk Becomes Eagle Point
New owners take a pragmatic approach at an old area. Shane Gadbaw, a 35-year-old New York hedge fund exec, grew up night skiing with…
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In Defense of Terrain Parks
In a landmark case, terrain parks were recognized as a risk management tool, not a menace to jumpers. The ski industry recently enjoyed a…
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Building a Brand Base
Follow simple steps to go big. One of my favorite ads asked a simple question: “Will you be heading up to Alaska to do…
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If You Sell It, They May Come
As city ski and board shops disappear, resort shops just might gain business. Snowsports retailing isn’t easy under any circumstances. Area and resort shops…
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Reining in Risk
Serious tubing incidents are rare, but when they happen, “assumption of risk” statutes may not apply. While tubing has become a major attraction and…
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Natural Partners
Having a cross-country component at your resort can, and does, influence real estate sales as people look for more options. Cross-country skiing has always…
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Can We Talk?
Want to find new ways to talk to your guests? Beef up your mobile marketing efforts. Propped up high above the corner of E.…
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Construction Site :: November 2007
Lift installations, snowmaking expansions, and new lodges give guests plenty to look forward to: Revelstoke, B.C.; Deer Valley, UT; Gore Mountain, VT; Cyprus Mountain,…
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Mountain Spy :: November 2007
For this edition of Mountain Spy, our 007 Liz Eren queried ski areas about their “green-ness.” Also, in making her round of calls, our…