The Voice of the Mountain Resort Industry  |  Est. 1964

SAM Coverage

Author: Katie Brinton

  • Speak Out :: Standing Up for Skiing

    Roger Marolt on saving skiing. [The following was originally written for the Snowmass Sun and is excerpted here with permission from the author. We…

  • Industry Reports :: March 2013

    WATER FIGHT WON… BRIAN HEAD SOLD… ESPN LOOKS AT POTENTIAL NEW VENUE FOR X GAMES… SUNBURST SOLD… JUNE OPENS BACKCOUNTRY… OBITUARIES… PEOPLE… SUPPLIER PEOPLE…

  • Maintaining Mid-Season Momentum

    Resorts are taking a variety of steps to avoid late-season burnout. Christmas is over. New Year’s. Crazy busy MLK weekend. The next big holiday…

  • When It’s Time to Change, You’ve Got to Rearrange

    Year-round operations pose opportunities and challenges for employers and employees. It used to be that many mountain resorts, especially the ones with long winter…

  • Mountain Spy :: March 2013

    In this Mountain Spy, Liz Eren put on her Mom hat again and called around to see how she should prepare her son for…

  • Blue Pages :: March 2013

    HIGH TECH PARKING LOT TICKET SCALPING… ENOUGH WITH THE REPORT CARDS ALREADY… GETTING A CHARGE AT MOUNTAIN RESORTS… TRAINING TERRAIN-BASED TEACHERS… BEAR MOUNTAIN ENDURES…

  • Best/Worst Marketing, 2012-13

    SAM’s anticipated annual review of resort marketing efforts. It’s been 10 years since SAM first took up the best/worst quest. In the old days,…

  • Summer Maintenance Checklist

    A little summer maintenance on winter equipment will go a long way in the fall. When the snow has melted and the lifts stop…

  • Thought for Food

    Food and beverage still remains at the bottom of the customer satisfaction scale at mountain resorts. But some creative thinkers are reversing that. You…

  • Powder to the People

    As more guests venture off-piste, perhaps resorts can “design” the experience. The allure of backcountry riding is exploding. Whether the mountain resort industry is…