SAM Coverage
Author: Katie Brinton
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Crisis Marketing
Guests this season can look forward to deals like never before as ski areas try to lure customers during hard economic times. Indications that…
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Ahead of the Game
Avoiding equipment failure while the season is in full swing can be done. I was visiting a ski area and planning on combining a…
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Playing It Safe
By making safety part of its culture, Sierra-at-Tahoe has an enviable injury record. Back in March, a knee injury ended a remarkable streak of…
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Home-Grown Videos
Thanks to new technology and equipment, resorts can create their own videos throughout the season, and customers love it. Remember the good, old days—say,…
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Higher Learning
The Burton Snowboard Academy at Northstar-at-Tahoe is creating core participants. Learning to snowboard can be a tough go. It looks so cool on TV,…
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Speak Out :: Damn the Torpedoes!
Why We Are Here I let my love of the mountains and passion for skiing lure me into the industry on March 1, 1969.…
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Got Pipe? Why?
Maybe, just maybe, not everyone needs a halfpipe. Is the halfpipe today’s ski racing? Not many people ride the halfpipe or care much about…
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Energy Audits
Use this simple approach to start and expand an energy management program. We all have facilities that lose a lot of energy through poor…
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Give Yourself a Hand
On-site lift maintenance training and advance preparation make in-season fixes easy and economical. Modern lift control systems are highly sophisticated. What used to be…
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Watching the Games Go By
The Olympics may generate a lot of excitement, but areas are sitting on the sidelines. Thank goodness for big-screen TVs in the bar! Otherwise,…