The Voice of the Mountain Resort Industry  |  Est. 1964

SAM Coverage

Author: Katie Brinton

  • No Child Left Out

    Programs coast to coast are bringing all sorts of newcomers to winter sports. As the diversity buzz grows stronger through the snowsports industry, pockets…

  • Mountain Spy :: March 2011

    Mountain Spy Liz Eren take on specialty shops to find out about the local ski areas. The results show that there is a lot…

  • Blue Pages :: March 2011

    DEALS, DEALS, DEALS… RETAIL BUSINESS IS BACK IN THE BLACK… TALE OF TWO INDUSTRIES… UNTAPPED MARKETS EVERYWHERE… MICHELLE AND THE KIDS COME TO VAIL……

  • Industry Reports :: March 2011

    TENNEY AUCTIONED… INTRAWEST MOVING HEADQUARTERS… SELKIRK CELEBRATES 30 YEARS… OBITUARIES… PEOPLE… SUPPLIER NEWS… TENNEY AUCTIONEDTenney Mountain, N.H., was sold in a foreclosure auction for…

  • Best/Worst Marketing 2010/2011

    SAM’s annual look at the highs and lows in ski area marketing. Marketing and advertising continue to evolve quickly, with more and more attention…

  • Summer in the Mountains

    To find out just how important summer operations are at mountain resorts, SAM conducted a survey. The results show that summer is a very…

  • Adapting to Climate Change

    New data on climate change paints a potentially scary picture for ski areas. The rains that drenched Los Angeles just before Christmas were nearly…

  • Pay Now or Pay Later

    Summer maintenance can save time and money and shrink the to-do list for opening next fall. Now that the ski season has ended, it’s…

  • The Hidden Cost of Water

    With so much attention being paid to energy use, it’s easy to overlook the cost of water–and there are many ways to save. From…

  • Creating Skiers

    Innovative ski and snowboard schools across the country illustrate how resorts can create new customers. For years now, the ski industry has worried that…