SAM Coverage
Author: Jordyn Bremmer
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Historic Snow in the West to Delay Some, Not All Summer Activities
SAM Magazine—Bear Valley, Calif., May 23, 2023 – Several ski areas in the West are reporting that their summer operations and activities will move…
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East Peak Resort Gains Initial Approval for 800-Acre Land Lease
SAM Magazine—Valdez, Alaska, May 17, 2023—Alaska’s Southcentral Regional Land Office (SCRO) has given preliminary approval to East Peak Resort (EPR) for a 20-year, 800-acre…
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Confidence Reigns at CCSAA Conference
SAM Magazine—West Yellowstone, Mont., May 12, 2023—Cross Country Ski Areas Association (CCSAA) held its first in-person spring conference since 2019 on April 3-5, 2023,…
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U.S. Ski Areas Set New Record for Skier Visits
SAM Magazine—Lakewood, Colo., May 9, 2023—U.S. ski areas recorded record visitation for the 2022-23 season with a total of 64.7 million skier visits, according…
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Vail Resorts Appoints Murphy VP and COO of Beaver Creek
SAM Magazine—Broomfield, Colo., May 4, 2023—Vail Resorts named industry veteran Bobby Murphy vice president and COO of Beaver Creek, effective June 1. He has…
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New Ski Co. CEO Buchheister Talks Leadership, Role Ahead
SAM Magazine—Aspen, Colo., May 4, 2023—Geoff Buchheister has a very big job ahead of him. Aspen Skiing Company named him chief executive officer of…
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John Merriman Appointed as Mt. Bachelor President and GM
SAM Magazine—Bend, Ore., May 2, 2023—Powdr has named John Merriman the new president and general manager of Mt. Bachelor Ski & Snowboard Resort, starting May…
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Gregory to Receive NSAA Lifetime Achievement Award
SAM Magazine—Lakewood, Colo., May 2, 2023—The National Ski Areas Association (NSAA) will recognize former Alterra Mountain Company leader Rusty Gregory with a 2023 Lifetime…
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Windham Mountain Gains New Majority Owners, Multi-Year Capital Investment
SAM Magazine—Windham, N.Y., April 27, 2023—Windham Mountain ownership has secured new investment from two hospitality and resort development families that will provide growth capital…
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DeBerry Named Snow Partners President
SAM Magazine—Montville, N.J., May 1, 2023—SNOW Partners named Frank DeBerry, former president of Crystal Mountain, Wash., and COO of Alterra Mountain Company’s four West…