SAM Coverage
Author: Jordyn Bremmer
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Visitation to Vermont’s Alpine Ski Areas Flat, XC Visits Down by Half
SAM Magazine—Montpelier, Vt., June 20, 2024—Despite a slow start to the season and inconsistent weather, Ski Vermont reported that the state’s alpine ski areas…
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New Mexico Ski Area Closes as South Fork Wildfire Approaches
SAM Magazine—Ruidoso, N.M, June 19, 2024—Approximately 8,000 people have been forced to evacuate in central New Mexico as the South Fork / Salt Fire…
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Jay Peak Plans Price Freeze and Reductions
SAM Magazine—Jay, Vt., June 19, 2024—Jay Peak Resort unveiled plans to freeze or reduce pricing on a variety of its products for both this…
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Participation Base Up, Frequency Down in Outdoor Trends Report
SAM Magazine—Boulder, Colo., June 19, 2024—The Outdoor Foundation (OF) and Outdoor Industry Association (OIA) report that the outdoor recreation participation base grew 4.1 percent…
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Understanding Vail Resorts’ Epic Pass/Day Ticket Equation
SAM Magazine—Broomfield, Colo., June 19, 2024—Just how far can season pass sales take a resort? That’s surely a question that many areas have been…
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Cooling Rates Spark Strong Bookings at Western Mountain Destinations
SAM Magazine—Winter Park, Colo., June 14, 2024—A very small tweak downward in aggregated rates over the past 30 days created an appreciable uptick in…
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New Hampshire Ski Areas Report Visitation Down for 2023-24
SAM Magazine—North Conway, N.H., June 7, 2024—Alpine ski areas in the Granite State recorded approximately 2.17 million skier visits during the 2023-24 winter season,…
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Colorado Ski Areas Project Second Highest Visitation in State History
SAM Magazine—Denver, June 6, 2024—Colorado Ski Country USA (CSCUSA) is projecting that the state saw 14 million skier visits during the 2023-24 season. The…
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Alterra Expands Split Payment Plan to Lodging and Lessons
SAM Magazine—Denver, June 6, 2024—Alterra Mountain Company has expanded its partnership with payment network Affirm, allowing customers the option to pay over time when…
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CCSAA 2024 Annual Conference Recap
SAM Magazine—Park City, Utah, June 3, 2024—The Cross Country Ski Areas Association (CCSAA) held its annual conference in Park City, Utah, April 8-10, drawing…