SAM Coverage
Author: Jordyn Bremmer
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Ski Cooper Simplifies Pricing, Reduces Midweek Ticket Rates
SAM Magazine—Leadville, Colo., Nov. 1, 2024—Starting this winter, Ski Cooper lift ticket rates will be the same online as they are at the ticket…
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Tara Schoedinger Named as VP and GM of Northstar California
SAM Magazine—Truckee, Calif., Nov. 1, 2024—Vail Resorts has named Tara Schoedinger vice president and general manager of Northstar California Resort, effective Nov. 11. She…
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Independent Areas Top SKI Resort Rankings
SAM Magazine—Natick, Mass., Oct. 31, 2024—Snowbasin, Utah, earned the top spot in the West and Mad River Glen, Vt., repeated as the best in…
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Mountain Collective Adds Sunday River, Megève
SAM Magazine—New York City, Oct. 30, 2024—The Mountain Collective Pass has expanded its network of resorts with the additions of Sunday River, Maine, and…
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Mica Heliskiing Appoints Dave Morrison as New CEO
SAM Magazine—Revelstoke, British Columbia, Oct. 30, 2024—Dave Morrison is the new CEO of Mica Heliskiing, a boutique heliski operation and lodge in the Canadian…
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California Mountain Resort Company Names New GMs at Bear Valley and China Peak
SAM Magazine—Bear Valley, Calif., Oct. 29, 2024—The California Mountain Resort Company (CMRC) has appointed new general managers to two of its ski areas: Brad…
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Indy Pass Adds 30 Partner Resorts in Six Countries
SAM Magazine—New York City, Oct. 24, 2024—Indy Pass has added access to 30 more alpine, cross-country, and indoor ski areas for the 2024-25 season,…
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SAM Launches Ski Area Summer Operations Survey
SAM Magazine—Natick, Mass., Oct. 23, 2024—SAM invites ski area operators to participate in a new survey aimed at gathering insights into summer business and…
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Mountain Towns 2030 Climate Solutions Summit Calls for Collective Action
SAM Magazine—Jackson Hole, Wyo., Oct. 24, 2024—Mountain Towns 2030 gathered 540 attendees from the ski industry, government entities, and other stakeholder groups in Jackson…
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Massachusetts’ Ski Ward Opens for Early Season Turns, Colorado Ski Areas to Follow
SAM Magazine—Shrewsbury, Mass., Oct. 21, 2024—Thanks to its all-weather snowmaking system, Massachusetts’ Ski Ward has staked its claim as the first ski area in…