SAM Coverage
Author: Jordyn Bremmer
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Remaining Resilient
A review of the NSAA 2023-24 Economic Analysis shows that the U.S. ski industry continued its post-Covid resilience, posting solid revenues and profits despite…
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2025 Groomer Report
New technology plays an increasingly large role in modern snowcat development and operation. When we break it all down, a groom-ing machine serves two…
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Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT. As the ski industry evolves, small teams find themselves juggling more responsibilities…
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Equipment Checks
How to avoid staff injuries and save a bunch of money by making sure skis and boards are safe to use. Would you put your…
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Bite-Size Your Sustainability Efforts
Tackle the hard truths about going green in your F&B. The sound of sustainability resonates so beautifully when it echoes within the four walls…
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Mountain Spy :: March 2025
The Spy asks: “In what conditions should I use a helmet?” THE QUESTION: “In what conditions do I need to wear a helmet?” According…
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Party Time
Unique events drive business in the early and late season. In December 2023, when Jay Peak, Vt., unveiled its first WinterShine event—a month-long celebration…
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News & Views :: March 2025
Vail Resorts’ PR challenges, and more. In Desperate Need of a Win By Dave Meeker, Editor, SAM Even before roughly 200 unionized members of…
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Vance Sugarbush Visit Sparks Protests, and an Unofficial Resort Response
SAM Magazine—Warren, Vt., March 3, 2025—United States Vice President JD Vance went on a ski trip to Sugarbush Resort this past weekend with his…
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Snow Was the Answer for Presidents’ Week Business
SAM Magazine—Wardsboro, Vt., March 3, 2025—Many regions of the United States, especially those that experienced somewhat lackluster snowfall and mild temps last winter, are…